1. Brand Origins and Founding Story
We are the Edwards family—the founders and owners of Squatty Potty®. Ours is a family-founded brand headquartered in St. George, Utah, USA.

It all began with Judy Edwards, an educator specializing in holistic colon health who had long suffered from chronic constipation and hemorrhoids. Decades earlier, her grandmother had taught her that squatting is the natural, healthy posture for bowel movements; in contrast, modern Western-style high-profile toilets force the body into an unnatural angle, often leading to straining and digestive discomfort.

Initially, Judy tried propping her feet up on a standard household stool; while effective, it was neither stable nor convenient. Her son, Bobby Edwards, teamed up with his father, Bill Edwards, to research the medical principles behind elimination posture. In 2010, they crafted the first U-shaped footstool prototype in their garage, and in 2011, they officially established Squatty Potty, LLC.
2. Business Milestones
Early Promotion: Sent free samples to health bloggers and appeared on *The Dr. Oz Show*, gaining national attention.
2014: Appeared on *Shark Tank* and secured a $500,000 investment from Lori Greiner; sales exceeded $1 million within 24 hours of the episode airing.
Viral Marketing Breakthrough: Released the iconic unicorn-themed video “This Unicorn Changed the Way I Poop,” garnering hundreds of millions of views worldwide and transforming a niche toilet accessory into a global household sensation.
Scaling Up: Sold over 8 million units globally; secured distribution through major retailers such as Bed Bath & Beyond, Amazon, and Walmart.
Corporate Developments: Later acquired by the consumer goods group Aterian, yet continues to operate with the same mission established at the brand’s inception.
3. Core Mission and Product Value
Our mission is to improve the bathroom experience and digestive health for people around the world. Squatty Potty stools guide the body into a natural squatting posture, aligning the anorectal angle to eliminate straining and alleviate issues such as constipation, hemorrhoids, and pelvic floor problems. Clinical tests show:
90% of users experienced less straining during bowel movements.
71% of users reduced the time spent on the toilet.
85% of users felt a more complete evacuation after use.

All core stool models are registered with the FDA as “General Wellness Devices” and are widely recommended by gastroenterologists, physical therapists, and colon health experts worldwide. 4. Sustainability and Social Responsibility
Eco-friendly production: Plastic models contain 50% recycled plastic—five times the industry average—while wooden folding models are crafted from sustainably sourced bamboo, eucalyptus, and oak.
Commitment to the public good: A portion of annual revenue is donated to non-profit organizations dedicated to promoting digestive health education and raising public awareness about the risks of improper toilet posture.
Manufacturing: Core products are manufactured in the USA, allowing for flexible production control and a reduced carbon footprint during shipping.
5. Product Line and Brand Positioning
We pioneered the toilet stool category. Our product lineup includes classic fixed-height models (7-inch for standard toilets and 9-inch for taller toilets), premium wooden folding models, portable travel versions, and complementary bathroom accessories (such as toilet deodorizing sprays, bidets, and toilet brushes).

Brand Slogan: POOP BETTER®

We perfectly blend scientifically proven health benefits with a stylish, minimalist design; our products complement various bathroom décor styles and feature a compact profile that tucks neatly beneath standard toilets.
6. Brand Influence
Celebrities such as Hugh Jackman, Bryan Cranston, and Howard Stern have publicly endorsed our products. We hold a leading position in the global toilet stool market and possess multiple patented designs that distinguish authentic Squatty Potty products from counterfeits and imitations. Basic Information
Address: 1664 South Dixie Drive, Saint George, UT 84770, United States
Email: [email protected]
Core Category: Bathroom aids for digestive health